American rapper Ja Rule has teamed up with footwear designer Steve Madden to launch an exclusive range for Steve Madden Mens called The Maven x Madden collection.
Ja Rule commented 'I wanted to partner with Steve to create a line that was both stylish and affordable', while Madden added 'He's an awesome guy, we click. It's been fun to collaborate with artists. I enjoy it. I enjoy the creative spark'.